Content Marketing

Do you know how many of your newsletter subscribers have AOL addresses? AOL has approximately 24 million subscribers, so it's likely that a good portion of your subscribers are getting your e-mails at an AOL account.

I checked one on my own opt-in lists, and twenty-five percent of the subscribers to my list were using AOL addresses. That's a whole lot of people that may stop reading your text newsletter if you don't take some easy steps and cater to them.

The current version of AOL (9.0) is doing a nice job of reading HTML e-mail, but text e-mail to AOL is still a problem.

Most e-mail clients will make a URL clickable, but not AOL e-mail. Rather, the programmers at AOL created a system that recognizes HTML tags in text e-mail messages and formats those tags like they would display in a browser.

If you simply include a URL in your text without the formatting, AOL subscribers will have to cut and paste the address into their browser window. As you can imagine, newbies may not understand how to cut and paste, or they might just assume that your link doesn't work.

The solution is to show your links in two formats: a basic URL, and a special text link (it's actually just plain HTML that you'll put in a text email) that is clickable in AOL text e-mail messages.

In order to create the AOL links in your text e-mail, just follow this format:

AOL users < a href= "http://www.yourwebsite.com" >click here< /a >

What AOL users see is: AOL users click here

It's that easy, so start doing it!

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